Personalised news and market briefings with Oriole

Oriole helps publishers and research teams turn their content into personalised text and audio briefings based on the companies, sectors or topics their readers follow. The platform can be customised around your sources, editorial process and delivery channels, giving each audience member a relevant selection of updates. A reader following resources companies may want recent announcements, commodity developments and upcoming reporting dates. Another may follow banking, interest rates and financial services. Their briefings should reflect those different interests. With Oriole, your existing reporting becomes the foundation for those personalised editions.

A personalised briefing selects information based on a reader's interests, rather than delivering the same collection of stories to everyone. Those preferences could include a company watchlist, industry, region or topic. For example, two subscribers could receive different editions of the same evening briefing:

A personalised audio briefing gives the listener a concise account of the developments relevant to them, with enough context to understand each update. It can bring several stories together into one listening experience. Imagine a reader who follows three companies. Their evening briefing could cover a new announcement from one, an article about another and an upcoming reporting date for the third. The briefing explains what happened and preserves important context from the original material. Its length follows the available information, rather than filling a fixed duration with unnecessary content.

Oriole brings together approved content, matches it to audience preferences and prepares a text or audio briefing through a workflow customised to your business. Your team defines the sources, selection rules and review steps. The process can include: 1. Capture preferences. Use the companies, sectors or topics a reader has selected. 2. Collect relevant content. Bring together updates from your reporting, documents or authorised data sources. 3. Select and organise. Match updates to preferences, remove duplicate coverage and apply your editorial rules. 4. Prepare and validate. Create a concise briefing and check it against the original content. 5. Review and produce. Route content through your chosen approval process and generate the audio. 6. Deliver. Make the briefing available through the website, newsletter, subscriber area or other agreed channel. Oriole's platform can be customised to fit your process. That includes where content comes from, when briefings are prepared, who reviews them and how they reach your audience. Connections to existing systems are defined around your requirements and available access.

Oriole includes validations that check generated briefings against the original content, helping identify discrepancies before publication. These checks support your editorial process, with review and approval steps configured around your requirements. The validation process can check whether names, dates, figures and key statements match the source material. It should also preserve qualifications and uncertainty, so a summary does not turn a tentative development into a confirmed outcome. Pronunciation is another part of audio quality. Where the selected text-to-speech provider supports pronunciation dictionaries, these can be maintained for company names, abbreviations and specialist terminology. This helps your team establish consistent pronunciation across recurring editions. Your workflow can also define: • Which sources are eligible for inclusion. • Which content requires human review. • How source references and information cut-off times are presented. • How corrections trigger a revised briefing or audio edition. These controls help your team retain responsibility for what is published while reducing repetitive preparation work.

Personalised briefings can become a feature within an existing publication, such as a watchlist update, sector newsletter or member briefing. Oriole can help shape the format around the audience and content you already serve. For a financial publisher, this could be an evening audio update within a reader's watchlist. An industry publication could offer briefings focused on a particular region or commodity. A membership organisation could provide a regular edition covering the topics each member follows. The format can combine text and audio. Readers can scan the written briefing, listen when convenient and return to the original reporting for more detail.

Start with one audience, a useful set of source content and a clear idea of what the listener needs to know. Oriole can then help design the briefing format and customise the workflow around your team. An initial sample gives you something concrete to assess: whether the selected information is relevant, the explanation is clear and the audio suits your publication. From there, you can refine the preferences, validation steps, review process and delivery experience.